PENTHOUSE : CLASSIER THAN HUSTLER

Penthouse Magazine was founded in 1969 by Bob Guccione. He wanted to create a magazine more explicit than Playboy, but less trashy than Hustler. Less trashy than Hustler? Clearly this guy had standards.

In the 1980’s, Guccione became a billionaire and one of the richest men in America. He died in 2010 at the age of 79 after a long battle with cancer. His son, Bob Guccione Jr. has since taken over the magazine. Here, he shares his thoughts on the future of media.

Penthouse Magazine appeals to the Limbic brain because of the pictures in the magazine that the brain is responding to.

The Aesthetic Shift applies to Penthouse Magazine because you can access the Magazine through multiple mediums. You can get their magazine in print or access it online.

Production Techniques clearly applies to Penthouse Magazine because in all the photo shoots with the women they have to use camera angles, lighting, and editing to make them look perfect.

A Persuasive technique used in Penthouse Magazine is “Beautiful People”. All the naked women in this magazine are obviously a big motivation for consumers to buy it.

Penthouse not only features photographs of those oh so classy women, but articles aimed to interest a real “man’s man”. Their feature article topics include: movies with explosions and lots of women, new bands that might interest their readers, video games riddled with violence and naked girls, interviews with popular recording artists, travel, food, technology, and sports.

Media Can Make You More Beautiful

The internet is one of the best tools to make yourself more attractive. My sister, girlfriends, as well as my mom and I have "girly days", which consist of spending an entire day doing things that make you pretty. It sounds superficial, but it is really fun and an adorable way to bond.

I will share a few sources for where we get our beauty advice.

First: sccastaneda! on Youtube; She is one of my favorite "youtube gurus". She offers tutorials on hair and makeup looks, fashion advice, and beauty advice. She is a fantastic source for anything girly :)



Second: Gregory Gorgeous! I would be his best friend if I could. He is seriously one of the prettiest people I've ever seen, as well as one of the cutest and funniest gay guys ever! He does amazing hair, makeup, and fashion tutorials and is ridiculously skilled.



Third: beauty.about.com! About.com is known for having a wealth of information on many topics, but their beauty section is actually very thorough. For example, my friend and I decided to do facials once a week, and we turned to this website. This is what we found.


Go make yourselves more beautiful!

Introducing...

My name is Emma Bartholomay and I'm from the very small town of Greenwich, NY.

I have an older sister, Zoe, and I live with both of my parents.

Ever since I was 2 years old, I declared I was going to wear a party dress every day of my life. I really stuck to my guns.

I have a mini doxie, Penny, who basically has the same personality as me.

A fun media experience I had while on vacation was watching the film "I'm Not There", which was meant to depict the many facets of Bob Dylan's personality throughout his career. This film had amazing visuals, great music, and several different really unique ways to look at one person; I thought the whole concept was very fascinating, and the movie was very well done.

One thing I like about 21st century media is that it keeps people much more connected. I have friends in Germany and Nepal that I could never stay in contact with otherwise. I also really like 21st century media because it allows for the sharing of many different media. I graduated from a regular high school as well as a classical piano school, and I am able to share the videos of my performances with friends and family very easily.

For example, this is the video of my performance at my Senior Recital. I was the finale in the show and performed "Ungarisch" by MacDowell.

At the same time, I feel like 21st century media also has a way of disconnecting people (texting instead of calling, emailing instead of talking..) -all of the ways that we communicate to be more efficient can make things a lot more impersonal, which I think is the major flaw of media in our society. In terms of my vision for my future, I don't have a really clear picture of what I want to do. I don't have a specific job in mind. I have a lot of time to figure it out, and I think a number of things could work.